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Item Details
Title: POLITICAL MARKETING
THEORETICAL AND STRATEGIC FOUNDATIONS
By: Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
Format: Hardback

List price: £135.00
Our price: £121.50
Discount:
10% off
You save: £13.50
ISBN 10: 0765622912
ISBN 13: 9780765622914
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS INC
Pub. date: 15 May, 2011
Pages: 352
Description: his is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market
Synopsis: This is the first integrated theory-to-practice text on marketing's role in the political process. It
Illustrations: ill
Publication: US
Imprint: M.E. Sharpe
Returns: Returnable
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COMMUNICATION OF POLITICS
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POLITICAL MARKETING IN RETROSPECTIVE AND PROSPECTIVE
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WINNING ELECTIONS WITH POLITICAL MARKETING (HB)
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