POLITICAL MARKETING by Kostas Gouliamos (Editor), Antonis Theocharous (Editor), Bruce I. Newman (Editor) ( 9781135013370 )

Item Details

Title:

POLITICAL MARKETING
STRATEGIC 'CAMPAIGN CULTURE'

By:

Kostas Gouliamos (Editor), Antonis Theocharous (Editor), Bruce I. Newman (Editor)

Format:

Electronic book text

List price:	£39.99
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ISBN 10:

1135013373

ISBN 13:

9781135013370

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

12 November, 2013

Series:

Routledge Research in Political Communication

Pages:

326

Synopsis:

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider `culture' as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a `campaign culture'. Indeed, understanding and adapting a broader `campaign culture', political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge - sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and `campaign culture.' Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

Illustrations:

25 Tables, black and white

Publication:

Imprint:

Routledge

Returns:

Non-returnable

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A CROSS-CULTURAL THEORY OF VOTER BEHAVIOR