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Item Details
| Title:
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THE MARKETING OF THE PRESIDENT
POLITICAL MARKETING AS CAMPAIGN STRATEGY |
| By: |
Bruce I. Newman |
| Format: |
Electronic book text |
| List price:
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£36.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1452254567 |
| ISBN 13: |
9781452254562 |
| Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
| Pub. date: |
20 September, 2012 |
| Edition: |
1st edition |
| Description: |
Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign. |
| Synopsis: |
Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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