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Item Details
| Title:
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DIRECT AND INTERACTIVE MARKETING
NEW TECHNIQUES FOR FUNDRAISING SUCCESS |
| By: |
Adrian Sargeant (Editor) |
| Format: |
Paperback |
| List price:
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£16.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0787958328 |
| ISBN 13: |
9780787958329 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
14 August, 2002 |
| Series: |
New Directions for Philanthropic Fundraising No. 33 |
| Pages: |
98 |
| Description: |
Direct and interactive marketing generates around 15% of the voluntary income for U.S. --based nonprofits. Yet despite its significance, this form of fundraising is often overshadowed by the emphasis on major donor gifts. |
| Synopsis: |
Direct and interactive marketing generates around 15 per cent of the voluntary income for U.S.--based nonprofits. Yet despite its significance, this form of fundraising is often overshadowed by the emphasis on major donor gifts. This special issue discusses varied aspects of direct and interactive marketing, its role in generating and building donor relationships, the impact of data protection legislation in Europe and the US, fundraising trends since September 11, and "face--to--face" marketing, an emerging new fundraising medium that successfully attracts a new generation of charity donors. With a focus on strategies in Internet fundraising, and the lessons learned so far, this issue is also an excellent guide to nonprofits investing in technology or expanding their online presence. |
| Publication: |
US |
| Imprint: |
Jossey-Bass Inc.,U.S. |
| Returns: |
Non-returnable |
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