FUNDRAISING MANAGEMENT by Adrian Sargeant, Elaine Jay ( 9781134619993 )

Item Details

Title:

FUNDRAISING MANAGEMENT
ANALYSIS, PLANNING AND PRACTICE

By:

Format:

Electronic book text

List price:	£48.99
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ISBN 10:

1134619995

ISBN 13:

9781134619993

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

30 July, 2014

Edition:

3rd New edition

Pages:

440

Synopsis:

Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

Illustrations:

78 Line drawings, black and white; 31 Halftones, black and white; 51

Publication:

Imprint:

Routledge

Returns:

Non-returnable

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BENCHMARKING CHARITY COSTS (PB)

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