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Item Details
| Title:
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PERSUASION IN PRACTICE
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| By: |
Kathleen Kelley Reardon |
| Format: |
Paperback |
| List price:
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£84.00 |
| Our price: |
£75.60 |
| Discount: |
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| You save:
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£8.40 |
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| ISBN 10: |
0803933177 |
| ISBN 13: |
9780803933170 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
28 February, 1991 |
| Edition: |
2nd Revised edition |
| Pages: |
248 |
| Description: |
What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media. |
| Synopsis: |
What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
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