pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: RHETORICAL AND CRITICAL APPROACHES TO PUBLIC RELATIONS II
By: Robert L. Heath, Elizabeth L. Toth
Format: Paperback

List price: £29.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0805844724
ISBN 13: 9780805844726
Publisher: TAYLOR & FRANCIS INC
Pub. date: 12 April, 1992
Series: Routledge Communication Series
Pages: 344
Synopsis: This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.
Publication: US
Imprint: Routledge Member of the Taylor and Francis Group
Returns: Returnable
Some other items by this author:
ENCYCLOPEDIA OF PUBLIC RELATIONS
ENCYCLOPEDIA OF PUBLIC RELATIONS (HB)
FOREST DECLINE AND OZONE (PB)
FUTURE OF EXCELLENCE IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT (HB)
FUTURE OF FEMINISM IN PUBLIC RELATIONS AND STRATEGIC COMMUNICATION
HANDBOOK OF ORGANIZATIONAL RHETORIC AND COMMUNICATION (HB)
HANDBOOK OF PUBLIC RELATIONS
HANDBOOK OF PUBLIC RELATIONS (HB)
HANDBOOK OF PUBLIC RELATIONS (PB)
HANDBOOK OF RISK AND CRISIS COMMUNICATION
HANDBOOK OF RISK AND CRISIS COMMUNICATION
HANDBOOK OF RISK AND CRISIS COMMUNICATION
HANDBOOK OF RISK AND CRISIS COMMUNICATION
HANDBOOK OF RISK AND CRISIS COMMUNICATION (HB)
HANDBOOK OF RISK AND CRISIS COMMUNICATION (HB)
HANDBOOK OF RISK AND CRISIS COMMUNICATION (PB)
HUMAN COMMUNICATION THEORY AND RESEARCH
HUMAN COMMUNICATION THEORY AND RESEARCH
HUMAN COMMUNICATION THEORY AND RESEARCH
HUMAN COMMUNICATION THEORY AND RESEARCH
HUMAN COMMUNICATION THEORY AND RESEARCH
HUMAN COMMUNICATION THEORY AND RESEARCH (HB)
HUMAN COMMUNICATION THEORY AND RESEARCH (PB)
MANAGEMENT OF CORPORATE COMMUNICATION (PB)
PUBLIC RELATIONS (PB)
PUBLIC RELATIONS THEORY
PUBLIC RELATIONS: THE PROFESSION AND THE PRACTICE (PB)
PUBLIC RELATIONS: THE PROFESSION AND THE PRACTICE (PB)
REALISM AND RELATIVISM (HB)
RESPONDING TO CRISIS
RESPONDING TO CRISIS
RESPONDING TO CRISIS
RESPONDING TO CRISIS
RESPONDING TO CRISIS (HB)
RESPONDING TO CRISIS (PB)
RHETORICAL AND CRITICAL APPROACHES TO PUBLIC RELATIONS (PB)
RHETORICAL AND CRITICAL APPROACHES TO PUBLIC RELATIONS II
RHETORICAL AND CRITICAL APPROACHES TO PUBLIC RELATIONS II
RHETORICAL AND CRITICAL APPROACHES TO PUBLIC RELATIONS II
RHETORICAL AND CRITICAL APPROACHES TO PUBLIC RELATIONS II
RHETORICAL AND CRITICAL APPROACHES TO PUBLIC RELATIONS II (HB)
RHETORICAL AND CRITICAL APPROACHES TO PUBLIC RELATIONS II (HB)
SOCIAL MEDIA AND PUBLIC RELATIONS
SOCIAL MEDIA AND PUBLIC RELATIONS
SOCIAL MEDIA AND PUBLIC RELATIONS
SOCIAL MEDIA AND PUBLIC RELATIONS
SOCIAL MEDIA AND PUBLIC RELATIONS (HB)
STRATEGIC COMMUNICATION (HB)
STRATEGIC ISSUES MANAGEMENT
STRATEGIC ISSUES MANAGEMENT (HB)
STRATEGIC ISSUES MANAGEMENT (PB)
THE FUTURE OF EXCELLENCE IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
THE FUTURE OF EXCELLENCE IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
THE FUTURE OF EXCELLENCE IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
THE FUTURE OF EXCELLENCE IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
THE FUTURE OF EXCELLENCE IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
THE FUTURE OF EXCELLENCE IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
THE FUTURE OF EXCELLENCE IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT (PB)
THE GENDER CHALLENGE TO MEDIA (HB)
THE GENDER CHALLENGE TO MEDIA (PB)
THE INDUSTRIES OF LONDON SINCE 1861
THE REVOLUTION WASN'T TELEVISED
THE SAGE HANDBOOK OF PUBLIC RELATIONS
THE SAGE HANDBOOK OF PUBLIC RELATIONS (HB)
THE SAGE HANDBOOK OF PUBLIC RELATIONS (PB)
TODAY'S PUBLIC RELATIONS
TODAY'S PUBLIC RELATIONS (PB)
WOMEN IN PUBLIC RELATIONS
WOMEN IN PUBLIC RELATIONS (PB)

TOP SELLERS IN THIS CATEGORY
Confessions Of An Advertising Man (Paperback)
Southbank Publishing
Our Price : £10.94
more details
Amusing Ourselves to Death (Paperback)
Methuen Publishing Ltd
Our Price : £9.07
more details
Manufacturing Consent (Paperback)
Vintage Publishing
Our Price : £9.48
more details
The Medium is the Massage (Paperback)
Penguin Books Ltd
Our Price : £7.29
more details
Gay People, Sex, and the Media (Hardback)
Routledge
Our Price : £130.95
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 REFERENCE, INFORMATION AND INTERDISCIPLINARY SUBJECTS
 communication studies
 media studies


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 






Early Learning
Little Worried Caterpillar (PB) Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
add to basket

Early Learning
add to basket

Picture Book
All the Things We Carry PB What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
add to basket