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Item Details
| Title:
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RHETORICAL AND CRITICAL APPROACHES TO PUBLIC RELATIONS II
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| By: |
Robert L. Heath (Editor), Elizabeth L. Toth (Editor), Damion Waymer (Editor) |
| Format: |
Electronic book text |
| List price:
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£45.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1135220840 |
| ISBN 13: |
9781135220846 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
18 February, 2009 |
| Edition: |
2nd New edition |
| Series: |
Routledge Communication Series |
| Pages: |
392 |
| Synopsis: |
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line. |
| Illustrations: |
1 chapter from 1st ed. needs to be digitized and reused.; 5 Tables, black |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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