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Item Details
| Title:
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TODAY'S PUBLIC RELATIONS
AN INTRODUCTION |
| By: |
Robert L. Heath, Timothy Coombs |
| Format: |
Paperback |
| List price:
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£192.00 |
| Our price: |
£172.80 |
| Discount: |
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| You save:
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£19.20 |
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| ISBN 10: |
1412926351 |
| ISBN 13: |
9781412926355 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
19 October, 2005 |
| Pages: |
560 |
| Description: |
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. |
| Synopsis: |
Working to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. The book also examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society. Key Features:- Chapter-opening vignettes illustrate key points to be covered in the chapter. - Web Watcher boxes highlight the importance of the Internet in PR today and encourage students to use the Web's resources. - Ethical Quandary boxes lead readers to think through difficult situations in order to better prepare them for the challenges of public relations. - Professional Reflections, written by practitioners, give a real-world perspective on the topics covered. - End-of-chapter questions and summary questions, exercises, and recommended reading lists help readers to better comprehend the chapter material and delve more deeply into the topic at hand. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
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