THE CHANGING FACE OF MANAGEMENT IN THAILAND by Tim G. Andrews (Editor), Sununta Siengthai (Editor) ( 9781134068128 )

Item Details

Title:

THE CHANGING FACE OF MANAGEMENT IN THAILAND

By:

Tim G. Andrews (Editor), Sununta Siengthai (Editor)

Format:

Electronic book text

List price:	£45.99
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ISBN 10:

1134068123

ISBN 13:

9781134068128

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

19 May, 2009

Series:

Working in Asia

Pages:

328

Synopsis:

In the decade following the Asian financial crisis of 1997-1998, the management of organizations in Thailand has undergone significant change and development. The Changing Face of Management in Thailand examines in-depth the development of management during this pivotal period in the country's recent history.The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008specialist chapters that contextualise these developments from the marketing, HR and finance perspectivesconcluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the `Thailand Brand'. With a wealth of vignettes, anecdotes and illustrative quotations bringing each chapter to life, this volume offers a refreshing, updated and in-depth analysis of this rich, diverse and fascinating nation.

Illustrations:

9 Line drawings, black and white; 21 Tables, black and white; 30

Publication:

Imprint:

Routledge

Returns:

Non-returnable

Some other items by this author:

BUILDING BRANDS IN ASIA