MARKETING MANAGEMENT IN ASIA. by Stanley Paliwoda (Editor), Tim G. Andrews (Editor), Junsong Chen (Editor) ( 9781136303777 )

Item Details

Title:

MARKETING MANAGEMENT IN ASIA.

By:

Stanley Paliwoda (Editor), Tim G. Andrews (Editor), Junsong Chen (Editor)

Format:

Electronic book text

List price:	£39.99
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ISBN 10:

1136303774

ISBN 13:

9781136303777

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

1 January, 2013

Series:

Routledge Studies in International Business and the World Economy

Pages:

190

Synopsis:

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

Illustrations:

3 Line drawings, black and white; 12 Halftones, black and white; 22 Tables,

Publication:

Imprint:

Routledge

Returns:

Non-returnable

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BUILDING BRANDS IN ASIA