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Item Details
| Title:
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MARKETING MANAGEMENT IN ASIA.
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| By: |
Stanley Paliwoda (Editor), Tim G. Andrews (Editor), Junsong Chen (Editor) |
| Format: |
Hardback |
| List price:
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£140.00 |
| Our price: |
£126.00 |
| Discount: |
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| You save:
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£14.00 |
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| ISBN 10: |
0415523176 |
| ISBN 13: |
9780415523172 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
6 September, 2012 |
| Series: |
Routledge Studies in International Business and the World Economy |
| Pages: |
202 |
| Synopsis: |
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand. |
| Illustrations: |
37 black & white illustrations, 22 black & white tables, 12 black & white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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