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Item Details
| Title:
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MANAGEMENT: THE BASICS
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| By: |
Morgen Witzel |
| Format: |
Electronic book text |
| List price:
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£15.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1134361734 |
| ISBN 13: |
9781134361731 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 August, 2004 |
| Series: |
The Basics |
| Pages: |
224 |
| Synopsis: |
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:* planning effective business strategy to meet goals * how successful marketing works* how organizations are structured and function* how to understand corporate finance* what affects how people work and effective human resources management * the importance of knowledge and culture.This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works. |
| Illustrations: |
3 Line drawings, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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