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Item Details
| Title:
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THE ROUTLEDGE COMPANION TO ARTS MARKETING
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| By: |
Daragh O'Reilly (Editor), Ruth Rentschler (Editor), Theresa A. Kirchner (Editor) |
| Format: |
Electronic book text |
| List price:
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£158.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1135012210 |
| ISBN 13: |
9781135012212 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
17 December, 2013 |
| Series: |
Routledge Companions in Business, Management and Accounting |
| Pages: |
412 |
| Synopsis: |
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets.The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally. |
| Illustrations: |
14 Line drawings, black and white; 6 Halftones, color; 26 Tables, black and |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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