MARKETING THE ARTS by Daragh O'Reilly (Editor), Finola Kerrigan (Editor) ( 9781136995019 )

Item Details

Title:

MARKETING THE ARTS
A FRESH APPROACH

By:

Daragh O'Reilly (Editor), Finola Kerrigan (Editor)

Format:

Electronic book text

List price:	£38.99
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ISBN 10:

1136995013

ISBN 13:

9781136995019

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

1 April, 2010

Pages:

308

Synopsis:

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensionsThe importance of the aesthetic experience itself, and how to research itArts policy developmentThe art versus commerce debateThe role of the arts marketer as market-makerThe artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst's 'For the Love of God', Liverpool's brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.

Illustrations:

3 Line drawings, black and white; 22 Halftones, black and white; 8 Tables,

Publication:

Imprint:

Routledge

Returns:

Non-returnable

Some other items by this author:

ARTS MARKETING