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Item Details
Title: EXPLORATIONS IN CONSUMER CULTURE THEORY
By: John F. Sherry (Editor), Eileen Fischer (Editor)
Format: Electronic book text

List price: £39.99


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ISBN 10: 1135971315
ISBN 13: 9781135971311
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 24 November, 2008
Series: Routledge Interpretive Marketing Research
Pages: 224
Synopsis: The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled "consumer culture theory."In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, the focus then shifts to specific consumption venues. Analyses of advertising in personal, critical and historical perspective, examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling, interpretations of the dynamics of brand loyalty and corporate image management, and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective.
Illustrations: 5 Line drawings, black and white; 5 Halftones, black and white; 1 Tables,
Publication: UK
Imprint: Routledge
Returns: Non-returnable
Some other items by this author:
CONJECTURES AND REFUTATIONS
CONTEMPORARY CONSUMER CULTURE THEORY
CONTEMPORARY CONSUMER CULTURE THEORY
CONTEMPORARY CONSUMER CULTURE THEORY
CONTEMPORARY CONSUMER CULTURE THEORY (HB)
CONTEMPORARY MARKETING AND CONSUMER BEHAVIOR
CONTEMPORARY MARKETING AND CONSUMER BEHAVIOR (HB)
CONTEMPORARY MARKETING AND CONSUMER BEHAVIOR (PB)
DIE BEDEUTUNG VON MARKENFUHRUNG IM TV
EXPLORATIONS IN CONSUMER CULTURE THEORY
EXPLORATIONS IN CONSUMER CULTURE THEORY
EXPLORATIONS IN CONSUMER CULTURE THEORY
EXPLORATIONS IN CONSUMER CULTURE THEORY
EXPLORATIONS IN CONSUMER CULTURE THEORY (HB)
EXPLORATIONS IN CONSUMER CULTURE THEORY (PB)
MARKETING AND THE COMMON GOOD
MARKETING AND THE COMMON GOOD
MARKETING AND THE COMMON GOOD
MARKETING AND THE COMMON GOOD (HB)
MARKETING AND THE COMMON GOOD (PB)
QUALITATIVE CONSUMER AND MARKETING RESEARCH
QUALITATIVE CONSUMER AND MARKETING RESEARCH
QUALITATIVE CONSUMER AND MARKETING RESEARCH (HB)
QUALITATIVE CONSUMER AND MARKETING RESEARCH (PB)
RESEARCH IN CONSUMER BEHAVIOR
RESEARCH IN CONSUMER BEHAVIOR (HB)
RESURGENCE (HB)
SERVICESCAPES (HB)
TIME, SPACE AND THE MARKET (HB)
TIME, SPACE AND THE MARKET (PB)
TIME, SPACE, AND THE MARKET
TIME, SPACE, AND THE MARKET
TIME, SPACE, AND THE MARKET

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