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Item Details
| Title:
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CONTEMPORARY MARKETING AND CONSUMER BEHAVIOR
AN ANTHROPOLOGICAL SOURCEBOOK |
| By: |
John F. Sherry |
| Format: |
Electronic book text |
| List price:
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£46.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1452247145 |
| ISBN 13: |
9781452247144 |
| Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
| Pub. date: |
26 March, 2013 |
| Edition: |
1st edition |
| Description: |
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic. |
| Synopsis: |
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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