MARKETING AND THE COMMON GOOD by Patrick E. Murphy (Editor), John F. Sherry Jr. (Editor) ( 9781134091140 )

Item Details

Title:

MARKETING AND THE COMMON GOOD
ESSAYS FROM NOTRE DAME ON SOCIETAL IMPACT

By:

Patrick E. Murphy (Editor), John F. Sherry Jr. (Editor)

Format:

Electronic book text

List price:	£39.99
We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10:

1134091141

ISBN 13:

9781134091140

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

24 July, 2013

Pages:

328

Synopsis:

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing's ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

Illustrations:

15 Line drawings, black and white; 5 Tables, black and white; 15

Publication:

Imprint:

Routledge

Returns:

Non-returnable

Some other items by this author:

CONJECTURES AND REFUTATIONS

CONTEMPORARY CONSUMER CULTURE THEORY