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Item Details
Title:
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PUBLIC RELATIONS RESEARCH
EUROPEAN AND INTERNATIONAL PERSPECTIVES AND INNOVATIONS |
By: |
Ansgar Zerfass (Editor), Olga Amsterdamska (Editor), Krishnamurthy Sriramesh (Editor) |
Format: |
Paperback |
List price:
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£74.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
3531199617 |
ISBN 13: |
9783531199610 |
Publisher: |
SPRINGER FACHMEDIEN WIESBADEN |
Pub. date: |
30 November, 2014 |
Edition: |
2008 ed. |
Pages: |
456 |
Translated from: |
German |
Synopsis: |
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field. |
Illustrations: |
biography |
Publication: |
Germany |
Imprint: |
VS Verlag fur Sozialwissenschaften |
Returns: |
Returnable |
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