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Item Details
Title: DISTRIBUTED LAG MODELS OF RESPONSE TO A COMMUNICATIONS MIX (CLASSIC REPRINT)
By: David Bruce Montgomery
Format: Paperback / softback

List price: £9.59


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1330295544
ISBN 13: 9781330295540
Publisher: FORGOTTEN BOOKS
Pub. date: 27 September, 2015
Illustrations: black & white illustrations
Publication: US
Imprint: Forgotten Books
Returns: Non-returnable
Some other items by this author:
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A DYNAMIC SALES CALL POLICY MODEL
A DYNAMIC SALES CALL POLICY MODEL (HB)
A MULTIPLE-PRODUCT SALES FORCE ALLOCATIO (PB)
A MULTIPLE-PRODUCT SALES FORCE ALLOCATION MODEL
A MULTIPLE-PRODUCT SALES FORCE ALLOCATION MODEL (HB)
A PROBABILITY DIFFUSION MODEL OF DYNAMIC MARKET BEHAVIOR
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A STOCHASTIC RESPONSE MODEL WITH APPLICATION TO BRAND CHOICE
A STOCHASTIC RESPONSE MODEL WITH APPLICATION TO BRAND CHOICE (HB)
CLUSTERS OF CONSUMER INTERESTS AND SPHERES OF INFLUENCE OF OPINION LEADERS
CLUSTERS OF CONSUMER INTERESTS AND SPHERES OF INFLUENCE OF OPINION LEADERS (HB)
COMPUTER APPLICATIONS IN MARKETING RESEARCH
ESTIMATING THE DYNAMIC EFFECTS OF MARKET (PB)
IMPLEMENTATION OF MANAGEMENT SCIENCE IN MARKETING
IMPLEMENTATION OF MANAGEMENT SCIENCE IN MARKETING (CLASSIC REPRINT)
INTRODUCTION TO MANAGEMENT SCIENCE AND MARKETING
INTRODUCTION TO MANAGEMENT SCIENCE AND MARKETING
INTRODUCTION TO MANAGEMENT SCIENCE AND MARKETING (HB)
MARKET RESPONSE TO THE LEGITIMATION OF A BRAND APPEAL
MARKET RESPONSE TO THE LEGITIMATION OF A BRAND APPEAL (HB)
MARKETING INFORMATION SYSTEMS
MONOGRAPHIEN ZUR WELTGESCHICHTE (1 )
ON THE LIMITING FORM OF THE CONTAGIOUS BINOMIAL DISTRIBUTION AND ITS APPLICATION IN STOCHASTIC MODELS OF CHOICE BEHAVIOR
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PATTERNS OF OVERLAP IN OPINION LEADERSHIP AND INTEREST FOR SELECTED CATEGORIES OF PURCHASING ACTIVITY (CLASSIC REPRINT) (PB)
PATTERNS OF OVERLAP IN OPINION LEADERSHIP AND INTEREST FOR SELECTED CATEGORIES OF PURCHASING ACTIVITY (HB)
PATTERNS OF OVERLAP IN OPINION LEADERSHIP AND INTEREST FOR SELECTED CATEGORIES OF PURCHASING ACTIVITY (PB)
PERSONAL SELLING DECISIONS
PERSONAL SELLING DECISIONS (CLASSIC REPRINT)
PERSONAL SELLING DECISIONS (HB)
PERSONAL SELLING DECISIONS - PRIMARY SOURCE EDITION
PRICING DECISIONS
PRICING DECISIONS (CLASSIC REPRINT)
PRICING DECISIONS (HB)
PRICING DECISIONS - PRIMARY SOURCE EDITION
STOCHASTIC CONSUMER MODELS
STOCHASTIC CONSUMER MODELS (HB)
STOCHASTIC MODELS OF CONSUMER RESPONSE
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