A CONTINUOUS LIMIT FOR THE "CONTAGIOUS" BINOMIAL DISTRIBUTION

A CONTINUOUS LIMIT FOR THE CONTAGIOUS BINOMIAL DISTRIBUTION (HB)

A DYNAMIC SALES CALL POLICY MODEL

A DYNAMIC SALES CALL POLICY MODEL (HB)

A MULTIPLE-PRODUCT SALES FORCE ALLOCATIO (PB)

A MULTIPLE-PRODUCT SALES FORCE ALLOCATION MODEL

A NOTE ON TESTING FOR CONSTANT RELIABILI (PB)

A PROBABILITY DIFFUSION MODEL OF DYNAMIC MARKET BEHAVIOR

A PROBABILITY DIFFUSION MODEL OF DYNAMIC MARKET BEHAVIOR (HB)

A STOCHASTIC RESPONSE MODEL WITH APPLICATION TO BRAND CHOICE

A STOCHASTIC RESPONSE MODEL WITH APPLICATION TO BRAND CHOICE (HB)

CLUSTERS OF CONSUMER INTERESTS AND SPHERES OF INFLUENCE OF OPINION LEADERS

CLUSTERS OF CONSUMER INTERESTS AND SPHERES OF INFLUENCE OF OPINION LEADERS (HB)

COMPUTER APPLICATIONS IN MARKETING RESEARCH

CONFLICT POLICY AND ADVERTISING AGENCY-CLIENT RELATIONS (PB)

DISTRIBUTED LAG MODELS OF RESPONSE TO A COMMUNICATIONS MIX (CLASSIC REPRINT)

EFFECT OF ADVERTISEMENT SIZE ON THE RELA (PB)

EFFECT OF ADVERTISEMENT SIZE ON THE RELA (PB)

EFFECT OF ADVERTISEMENT SIZE ON THE RELATIONSHIP BETWEEN PRODUCT USAGE AND ADVERTISING EXPOSURE

EFFECT OF ADVERTISEMENT SIZE ON THE RELATIONSHIP BETWEEN PRODUCT USAGE AND ADVERTISING EXPOSURE (HB)

EFFECT OF ADVERTISEMENT SIZE ON THE RELATIONSHIP BETWEEN PRODUCT USAGE AND ADVERTISING EXPOSURE - PRIMARY SOURCE EDITION

ESTIMATING THE DYNAMIC EFFECTS OF MARKET (PB)

IMPLEMENTATION OF MANAGEMENT SCIENCE IN MARKETING

IMPLEMENTATION OF MANAGEMENT SCIENCE IN MARKETING (CLASSIC REPRINT)

INFLUENCE OF ADVERTISING''S AFFECTIVE QUALITIES ON CONSUMER RESPONSE (HB)

INFLUENCE OF ADVERTISING''S AFFECTIVE QUALITIES ON CONSUMER RESPONSE (HB)

INFLUENCE OF ADVERTISING''S AFFECTIVE QUALITIES ON CONSUMER RESPONSE (PB)

INTRODUCTION TO MANAGEMENT SCIENCE AND MARKETING

INTRODUCTION TO MANAGEMENT SCIENCE AND MARKETING

INTRODUCTION TO MANAGEMENT SCIENCE AND MARKETING (HB)

MARKET RESPONSE TO THE LEGITIMATION OF A BRAND APPEAL

MARKET RESPONSE TO THE LEGITIMATION OF A BRAND APPEAL (HB)

MARKETING INFORMATION SYSTEMS

MEASURING INFLUENCE IN ORGANIZATIONAL PURCHASE DECISIONS

MEASURING INFLUENCE IN ORGANIZATIONAL PURCHASE DECISIONS (CLASSIC REPRINT)

MEASURING INFLUENCE IN ORGANIZATIONAL PURCHASE DECISIONS (HB)

MONOGRAPHIEN ZUR WELTGESCHICHTE (1 )

NOTES ON THE APPLICATION OF ATTITUDE MEA (HB)

NOTES ON THE APPLICATION OF ATTITUDE MEA (PB)

NOTES ON THE APPLICATION OF ATTITUDE MEA (PB)

NOTES ON THE APPLICATION OF ATTITUDE MEASUREMENT AND SCALING TECHNIQUES IN MARKETING RESEARCH

NOTES ON THE APPLICATION OF ATTITUDE MEASUREMENT AND SCALING TECHNIQUES IN MARKETING RESEARCH

NOTES ON THE APPLICATION OF ATTITUDE MEASUREMENT AND SCALING TECHNIQUES IN MARKETING RESEARCH

NOTES ON THE APPLICATION OF ATTITUDE MEASUREMENT AND SCALING TECHNIQUES IN MARKETING RESEARCH (HB)

NOTES ON THE APPLICATION OF ATTITUDE MEASUREMENT AND SCALING TECHNIQUES IN MARKETING RESEARCH (HB)

NOTES ON THE APPLICATION OF ATTITUDE MEASUREMENT AND SCALING TECHNIQUES IN MARKETING RESEARCH - PRIMARY SOURCE EDITION

ON THE LIMITING FORM OF THE CONTAGIOUS BINOMIAL DISTRIBUTION AND ITS APPLICATION IN STOCHASTIC MODELS OF CHOICE BEHAVIOR

ON THE LIMITING FORM OF THE CONTAGIOUS BINOMIAL DISTRIBUTION AND ITS APPLICATION IN STOCHASTIC MODELS OF CHOICE BEHAVIOR (HB)

ON THE RELIABILITY AND PREDICTIVE VALIDITY OF PURCHASE INTENTION MEASURES

ON THE RELIABILITY AND PREDICTIVE VALIDITY OF PURCHASE INTENTION MEASURES (HB)

PATTERNS OF OVERLAP IN OPINION LEADERSHIP AND INTEREST FOR SELECTED CATEGORIES OF PURCHASING ACTIVITY (CLASSIC REPRINT) (PB)

PATTERNS OF OVERLAP IN OPINION LEADERSHIP AND INTEREST FOR SELECTED CATEGORIES OF PURCHASING ACTIVITY (HB)

PATTERNS OF OVERLAP IN OPINION LEADERSHIP AND INTEREST FOR SELECTED CATEGORIES OF PURCHASING ACTIVITY (PB)

PERSONAL SELLING DECISIONS

PERSONAL SELLING DECISIONS (CLASSIC REPRINT)

PERSONAL SELLING DECISIONS (HB)

PERSONAL SELLING DECISIONS - PRIMARY SOURCE EDITION

PRICING DECISIONS

PRICING DECISIONS (CLASSIC REPRINT)

PRICING DECISIONS (HB)

PRICING DECISIONS - PRIMARY SOURCE EDITION

RECALL, RECOGNITION, AND THE MEASUREMENT (HB)

RECALL, RECOGNITION, AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS

RECALL, RECOGNITION, AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS

RECALL, RECOGNITION, AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS

RECALL, RECOGNITION, AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS (HB)

RECALL, RECOGNITION, AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS (HB)

RECALL, RECOGNITION, AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS - PRIMARY SOURCE EDITION

RECALL, RECOGNITION, AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS - SCHOLAR'S CHOICE EDITION

RESPONSE SET AND THE MEASUREMENT OF SELF-DESIGNATED OPINION LEADERSHIP

RESPONSE SET AND THE MEASUREMENT OF SELF-DESIGNATED OPINION LEADERSHIP (HB)

SMALL GROUP THEORY AND MARKETING RESEARCH

SMALL GROUP THEORY AND MARKETING RESEARCH (HB)

STOCHASTIC CONSUMER MODELS

STOCHASTIC CONSUMER MODELS (HB)

STOCHASTIC MODELS OF CONSUMER RESPONSE

STOCHASTIC MODELS OF CONSUMER RESPONSE (HB)

STRUCTURE OF REPEAT BUYING FOR NEW PACKA (HB)

STRUCTURE OF REPEAT BUYING FOR NEW PACKA (PB)

STRUCTURE OF REPEAT BUYING FOR NEW PACKAGED GOODS

STRUCTURE OF REPEAT BUYING FOR NEW PACKAGED GOODS

STRUCTURE OF REPEAT BUYING FOR NEW PACKAGED GOODS (HB)

STRUCTURE OF REPEAT BUYING FOR NEW PACKAGED GOODS - PRIMARY SOURCE EDITION

TEST-RETEST CORRELATIONS AND THE RELIABI (PB)

TEST-RETEST CORRELATIONS AND THE RELIABILITY OF COPY TESTING

TEST-RETEST CORRELATIONS AND THE RELIABILITY OF COPY TESTING (CLASSIC REPRINT)

TEST-RETEST CORRELATIONS AND THE RELIABILITY OF COPY TESTING (HB)

TEST-RETEST CORRELATIONS AND THE RELIABILITY OF COPY TESTING - PRIMARY SOURCE EDITION

THE INFLUENCE OF ADVERTISING''S AFFECTIVE (PB)

THE INFLUENCE OF ADVERTISING'S AFFECTIVE QUALITIES ON CONSUMER RESPONSE

THE INFLUENCE OF ADVERTISING'S AFFECTIVE QUALITIES ON CONSUMER RESPONSE

THE INFLUENCE OF ADVERTISING'S AFFECTIVE QUALITIES ON CONSUMER RESPONSE (HB)

THE USE OF PREFERENCE AND PERCEPTION MEA (HB)

THE USE OF PREFERENCE AND PERCEPTION MEA (PB)

THE USE OF PREFERENCE AND PERCEPTION MEASURES IN NEW PRODUCT DEVELOPMENT

THE USE OF PREFERENCE AND PERCEPTION MEASURES IN NEW PRODUCT DEVELOPMENT