A CONTINUOUS LIMIT FOR THE "CONTAGIOUS" BINOMIAL DISTRIBUTION

A CONTINUOUS LIMIT FOR THE CONTAGIOUS BINOMIAL DISTRIBUTION (HB)

A DYNAMIC SALES CALL POLICY MODEL

A DYNAMIC SALES CALL POLICY MODEL (HB)

A MULTIPLE-PRODUCT SALES FORCE ALLOCATIO (PB)

A MULTIPLE-PRODUCT SALES FORCE ALLOCATION MODEL

A MULTIPLE-PRODUCT SALES FORCE ALLOCATION MODEL (HB)

A PROBABILITY DIFFUSION MODEL OF DYNAMIC MARKET BEHAVIOR

A PROBABILITY DIFFUSION MODEL OF DYNAMIC MARKET BEHAVIOR (HB)

A STOCHASTIC RESPONSE MODEL WITH APPLICATION TO BRAND CHOICE

A STOCHASTIC RESPONSE MODEL WITH APPLICATION TO BRAND CHOICE (HB)

CLUSTERS OF CONSUMER INTERESTS AND SPHERES OF INFLUENCE OF OPINION LEADERS

CLUSTERS OF CONSUMER INTERESTS AND SPHERES OF INFLUENCE OF OPINION LEADERS (HB)

COMPUTER APPLICATIONS IN MARKETING RESEARCH

DISTRIBUTED LAG MODELS OF RESPONSE TO A COMMUNICATIONS MIX (CLASSIC REPRINT)

ESTIMATING THE DYNAMIC EFFECTS OF MARKET (PB)

IMPLEMENTATION OF MANAGEMENT SCIENCE IN (HB)

IMPLEMENTATION OF MANAGEMENT SCIENCE IN (PB)

IMPLEMENTATION OF MANAGEMENT SCIENCE IN MARKETING

IMPLEMENTATION OF MANAGEMENT SCIENCE IN MARKETING (CLASSIC REPRINT)

INTRODUCTION TO MANAGEMENT SCIENCE AND M (PB)

INTRODUCTION TO MANAGEMENT SCIENCE AND MARKETING

INTRODUCTION TO MANAGEMENT SCIENCE AND MARKETING

INTRODUCTION TO MANAGEMENT SCIENCE AND MARKETING (HB)

MARKET RESPONSE TO THE LEGITIMATION OF A BRAND APPEAL

MARKET RESPONSE TO THE LEGITIMATION OF A BRAND APPEAL (HB)

MARKETING INFORMATION SYSTEMS

MONOGRAPHIEN ZUR WELTGESCHICHTE (1 )

ON THE LIMITING FORM OF THE CONTAGIOUS BINOMIAL DISTRIBUTION AND ITS APPLICATION IN STOCHASTIC MODELS OF CHOICE BEHAVIOR

ON THE LIMITING FORM OF THE CONTAGIOUS BINOMIAL DISTRIBUTION AND ITS APPLICATION IN STOCHASTIC MODELS OF CHOICE BEHAVIOR (HB)

PATTERNS OF OVERLAP IN OPINION LEADERSHIP AND INTEREST FOR SELECTED CATEGORIES OF PURCHASING ACTIVITY (CLASSIC REPRINT) (PB)

PATTERNS OF OVERLAP IN OPINION LEADERSHIP AND INTEREST FOR SELECTED CATEGORIES OF PURCHASING ACTIVITY (HB)

PATTERNS OF OVERLAP IN OPINION LEADERSHIP AND INTEREST FOR SELECTED CATEGORIES OF PURCHASING ACTIVITY (PB)

PERSONAL SELLING DECISIONS

PERSONAL SELLING DECISIONS (HB)

PERSONAL SELLING DECISIONS (PB)

PERSONAL SELLING DECISIONS - PRIMARY SOURCE EDITION

PRICING DECISIONS

PRICING DECISIONS (CLASSIC REPRINT)

PRICING DECISIONS (HB)

PRICING DECISIONS (PB)

PRICING DECISIONS - PRIMARY SOURCE EDITION

STOCHASTIC CONSUMER MODELS

STOCHASTIC CONSUMER MODELS (HB)

STOCHASTIC MODELS OF CONSUMER RESPONSE

STOCHASTIC MODELS OF CONSUMER RESPONSE (HB)