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Item Details
| Title:
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STRATEGY SYNTHESIS
RESOLVING STRATEGY PARADOXES TO CREATE COMPETITIVE ADVANTAGE |
| By: |
Ron Meyer, Bob De Wit |
| Format: |
Paperback |
| List price:
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£56.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1408018993 |
| ISBN 13: |
9781408018996 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
9 March, 2010 |
| Edition: |
3rd Revised edition |
| Pages: |
490 |
| Description: |
Presents an introduction to strategic management. Ranging from Google to KPMG, ING Direct to the Metropolitan Opera, this title features various organizations. It enables students to develop key strategy skills and understanding. It covers topics like Blue Ocean Strategy. |
| Synopsis: |
This is the highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, "Strategy 4e" builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |
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