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Item Details
| Title:
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STRATEGY SYNTHESIS
CONCISE VERSION |
| By: |
Ron Meyer, Bob De Wit |
| Format: |
Paperback |
| List price:
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£85.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1408032236 |
| ISBN 13: |
9781408032237 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
4 August, 2010 |
| Edition: |
2nd edition |
| Pages: |
332 |
| Description: |
Helps students and professionals around the world develop into critical and creative strategic thinkers. Guiding readers through a variety of perspectives, this title shows how, more than ever, effective strategy requires the ability to consider strategic issues in many different ways. |
| Synopsis: |
De Wit & Meyer's distinctive, multi-perspective approach has helped thousands of students and professionals around the world develop into critical and creative strategic thinkers. By carefully guiding readers through a variety of perspectives, De Wit & Meyer show how, more than ever, effective strategy requires the ability to consider strategic issues in many different ways. To encourage creative strategic thinking, De Wit and Meyer contrast the most important approaches and outline the major issues and differences of opinion. Managers are challenged to combine the strengths of these approaches into their own strategy synthesis. |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |
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