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Item Details
Title:
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STRATEGY SYNTHESIS
RESOLVING STRATEGY PARADOXES TO CREATE COMPETITIVE ADVANTAGE |
By: |
Ron Meyer, Bob De Wit |
Format: |
Hardback |
List price:
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£50.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1844801926 |
ISBN 13: |
9781844801923 |
Publisher: |
CENGAGE LEARNING EMEA |
Pub. date: |
11 November, 2004 |
Pages: |
293 |
Synopsis: |
The belief that managers and potential managers will profit from understanding the major conflicting approaches to strategy forms the point of departure for this book. Ignoring the profound differences between the various schools of thought does not enhance a manager's or student's capacity for strategic thinking. Rather, it is only when there is knowledge of the various points of view can strategists truly see the range of options open to them. Then they can find a way to choose between them, or integrate them, to be practically effective. This book is intended for readers who need a strategy text, without the case material. |
Publication: |
UK |
Imprint: |
Cengage Learning EMEA |
Returns: |
Returnable |
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