PERSUASION & INFLUENCE IN A WEEK by Di McLanachan ( 9781444182705 )

Item Details

Title:

PERSUASION & INFLUENCE IN A WEEK
HOW TO PERSUADE IN SEVEN SIMPLE STEPS

By:

Di McLanachan

Format:

Paperback

List price:

£7.99

Our price:

£6.99

Discount:

12.5% off

You save:

£1.00

ISBN 10:

1444182706

ISBN 13:

9781444182705

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

HODDER & STOUGHTON GENERAL DIVISION

Pub. date:

25 January, 2013

Pages:

128

Description:

Learn in a week, what the experts learn in a lifetime

Synopsis:

SundayExplore factors that influence, both positively and negatively and discover how influencing is selling MondayUnderstand the power of personality and charisma and ensure you are putting the right message acrossTuesdayUse the Assertiveness Sentence technique to sound more confident in any situationWednesdayDiscover the three elements of communication and how to use them to build rapid, effective rapport with othersThursdayLearn to recognize the internal filters that we all have and utilize them in patterns of persuasionFridayUse NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement SaturdayLearn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula

Illustrations:

Illustrations (black and white)

Publication:

Imprint:

Teach Yourself Books

Returns:

Returnable

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