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Item Details
| Title:
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MANAGING CORPORATE SOCIAL RESPONSIBILITY
A COMMUNICATION APPROACH |
| By: |
W. Timothy Coombs, Sherry J. Holladay |
| Format: |
Paperback |
| List price:
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£29.95 |
| Our price: |
£26.96 |
| Discount: |
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| You save:
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£2.99 |
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| ISBN 10: |
1444336452 |
| ISBN 13: |
9781444336450 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
2 September, 2011 |
| Pages: |
200 |
| Description: |
Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. |
| Synopsis: |
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives * Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model * Discusses ways to maximize the use of social media and traditional media throughout the process * Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. * Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business |
| Publication: |
UK |
| Imprint: |
Wiley-Blackwell (an imprint of John Wiley & Sons Ltd) |
| Returns: |
Returnable |
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