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Item Details
Title:
FOCUS GROUPS
A PRACTICAL GUIDE FOR APPLIED RESEARCH
By:
Richard A. Krueger, Mary Anne Casey
Format:
Spiral bound
List price:
£76.00
Our price:
£68.40
Discount:
10
% off
You save:
£7.60
ISBN 10:
1483365247
ISBN 13:
9781483365244
Availability:
Usually dispatched within 3-5 days.
Delivery rates
Stock:
Currently
4
available
Publisher:
SAGE PUBLICATIONS INC
Pub. date:
14 August, 2014
Edition:
5th Revised edition
Pages:
280
Description:
The bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome.
Synopsis:
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
Publication:
US
Imprint:
SAGE Publications Inc
Returns:
Returnable
Some other items by this author:
ANALYZING AND REPORTING FOCUS GROUP RESULTS
ANALYZING AND REPORTING FOCUS GROUP RESULTS
ANALYZING AND REPORTING FOCUS GROUP RESULTS (PB)
DEVELOPING QUESTIONS FOR FOCUS GROUPS
DEVELOPING QUESTIONS FOR FOCUS GROUPS
DEVELOPING QUESTIONS FOR FOCUS GROUPS (PB)
FACEBOOK ADVERTISING FOR DUMMIES (PB)
FOCUS GROUPS
FOCUS GROUPS
FOCUS GROUPS
INVOLVING COMMUNITY MEMBERS IN FOCUS GROUPS
INVOLVING COMMUNITY MEMBERS IN FOCUS GROUPS (PB)
MODERATING FOCUS GROUPS
MODERATING FOCUS GROUPS
MODERATING FOCUS GROUPS (PB)
THE FOCUS GROUP KIT
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