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Item Details
| Title:
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MEASURING MARKETING AND BRAND COMMUNICATIONS PERFORMANCE
A DEVELOPING EUROPEAN COUNTRY PERSPECTIVE |
| By: |
Elenica Pjero |
| Format: |
Hardback |
| List price:
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£58.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1527546780 |
| ISBN 13: |
9781527546783 |
| Publisher: |
CAMBRIDGE SCHOLARS PUBLISHING |
| Pub. date: |
5 March, 2020 |
| Edition: |
Unabridged ed |
| Pages: |
169 |
| Description: |
Under the contemporary business conditions of hyper-competition, incessant change and pressure for growth and profitability, better management of marketing budgets has become an imperative for companies. |
| Returns: |
Returnable |
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