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Item Details
Title: MARKETING MANAGEMENT
PAST, PRESENT AND FUTURE
By: Michael R. Czinkota
Format: Hardback

List price: £109.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 3030669157
ISBN 13: 9783030669157
Publisher: SPRINGER NATURE SWITZERLAND AG
Pub. date: 25 August, 2021
Edition: 4th ed. 2021
Series: Springer Texts in Business and Economics
Pages: 880
Language: English
Illustrations: 131 Illustrations, color; 41 Illustrations, black and white; XXVIII, 880 p. 172 illus., 131 illus. in color.
Returns: Returnable
Some other items by this author:
ANTICOMPETITIVE PRACTICES IN JAPAN (HB)
AS I SEE IT...: VIEWS ON INTERNATIONAL B (PB)
AS I WAS SAYING... (PB)
AS I WAS THINKING.... (PB)
AS THE WORLD TURNS... (PB)
BASIC SELLING SKILLS (PB)
BEST PRACTICES IN INTERNATIONAL BUSINESS (HB)
EMERGING ISSUES IN INTERNATIONAL BUSINESS RESEARCH
EMERGING ISSUES IN INTERNATIONAL BUSINESS RESEARCH (HB)
EMERGING TRENDS, THREATS AND OPPORTUNITIES IN INTERNATIONAL MARKETING (PB)
ENTREPRENEURIAL CHALLENGES IN THE 21ST CENTURY (HB)
EXPORT CONTROLS (HB)
EXPORT CONTROLS (HB)
EXPORT POLICY (HB)
EXPORT POLICY A GLOBAL ASSESSMENT (HB)
EXPORT PROMOTION (HB)
FUNDAMENTALS OF INTERNATIONAL BUSINESS (PB)
FUNDAMENTALS OF INTERNATIONAL BUSINESS-3 (HB)
FUTURE OF UNITED STATES-ARAB TRADE AND FINANCIAL RELATIONS (HB)
GLOBAL BUSINESS
GLOBAL BUSINESS
GLOBAL BUSINESS
GLOBAL BUSINESS
GLOBAL BUSINESS
GLOBAL BUSINESS (HB)
GLOBAL MARKETING 1E (HB)
GLOBAL MARKETING AND EXPORT MANAGEMENT (PB)
GLOBAL MARKETING MANAGEMENT
GLOBAL MARKETING MANAGEMENT
GLOBAL MARKETING MANAGEMENT (HB)
GLOBAL MARKETING MANAGEMENT (HB)
GLOBAL MARKETING MANAGEMENT (HB)
GLOBAL MARKETING MANAGEMENT (HB)
GLOBAL MARKETING MANAGEMENT (HB)
GLOBAL MARKETING MANAGEMENT (PB)
GLOBAL MARKETING MANAGEMENT (PB)
GLOBAL MARKETING MANAGEMENT (PB)
GLOBAL MARKETING MANAGEMENT (PB)
GLOBAL MARKETING MANAGEMENT (PB)
GLOBAL SOURCING STRATEGY (HB)
GLOBAL SUPPLY CHAIN MANAGEMENT (HB)
IN SEARCH FOR THE SOUL OF INTERNATIONAL BUSINESS
INNOVATION AND CAPACITY BUILDING : CROSS (PB)
INNOVATIVE BUSINESS PRACTICES (HB)
INNOVATIVE MANAGEMENT PERSPECTIVES ON CONFRONTING CONTEMPORARY CHALLENGES (HB)
INTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS (HB)
INTERNATIONAL BUSINESS (HB)
INTERNATIONAL BUSINESS (HB)
INTERNATIONAL BUSINESS (HB)
INTERNATIONAL BUSINESS (HB)
INTERNATIONAL BUSINESS (PB)
INTERNATIONAL BUSINESS 4E (HB)
INTERNATIONAL BUSINESS 8E
INTERNATIONAL BUSINESS 8E (HB)
INTERNATIONAL MARKETING (HB)
INTERNATIONAL MARKETING (HB)
INTERNATIONAL MARKETING (HB)
INTERNATIONAL MARKETING (PB)
INTERNATIONAL MARKETING (PB)
INTERNATIONAL MARKETING (PB)
INTERNATIONAL MARKETING (PB)
INTERNATIONAL MARKETING READER (PB)
INTERNATIONAL MARKETING UPDATE (PB)
INTERNATIONAL PERSPECTIVES ON TRADE PROMOTION AND ASSISTANCE (HB)
ISE MARKETING PRINCIPLES AND BEST PRACTICE (PB)
JAPANESE DISTRIBUTION STRATEGY (PB)
MANAGEMENT INNOVATION AND ENTREPRENEURSHIP: A GLOBAL PERSPECTIVE (HB)
MANAGING GLOBALIZATION (HB)
MARKET REVOLUTION IN LATIN AMERICA
MARKET REVOLUTION IN LATIN AMERICA (HB)
MARKETING BEST PRACTICES (HB)
MARKETING ESTRATEGICO (PB)
MARKETING INTERNACIONAL (PB)
MARKETING INTERNACIONAL (PB)
MARKETING MANAGEMENT (HB)
MARKETING MANAGEMENT (HB)
MASTERING GLOBAL MARKETS (HB)
MEASURING MARKETING AND BRAND COMMUNICATIONS PERFORMANCE (HB)
NEGOCIOS INTERNACIONALES (PB)
PRINCIPIOS DE MARKETING (PB)
PRINCIPLES OF INTERNATIONAL MARKETING (PB)
PRINCIPLES OF INTERNATIONAL MARKETING, INTERNATIONAL EDITION (WITH INFOTRAC (R)) (PB)
READINGS IN GLOBAL MARKETING (PB)
READINGS IN INTERNATIONAL BUSINESS (PB)
SOCIAL AND BUSINESS ENTERPRISES
THE ARAB SPRING, DEMOCRACY AND SECURITY
THE FUTURE OF GLOBAL BUSINESS
THE FUTURE OF GLOBAL BUSINESS
THE FUTURE OF GLOBAL BUSINESS
THE FUTURE OF GLOBAL BUSINESS
THE FUTURE OF GLOBAL BUSINESS
THE FUTURE OF GLOBAL BUSINESS (HB)
THE GLOBAL MARKETING IMPERATIVE (PB)
THE SAGE HANDBOOK OF INTERNATIONAL MARKETING
THE SAGE HANDBOOK OF INTERNATIONAL MARKETING (HB)
U.S.-ARAB ECONOMIC RELATIONS (HB)
U.S.-LATIN AMERICAN TRADE RELATIONS (HB)
UNITED STATES-LATIN AMERICAN TRADE RELATIONS (HB)



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