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Item Details
| Title:
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BRAND MANAGEMENT
CO-CREATING MEANINGFUL BRANDS |
| By: |
Michael Beverland |
| Format: |
Hardback |
| List price:
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£143.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1529720133 |
| ISBN 13: |
9781529720136 |
| Publisher: |
SAGE PUBLICATIONS LTD |
| Pub. date: |
13 March, 2021 |
| Edition: |
2 Revised edition |
| Pages: |
424 |
| Description: |
Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand''s identity. |
| Returns: |
Returnable |
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Little Worried Caterpillar (PB)
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