pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register
CATEGORY BROWSE
Arts

Agriculture

Biography

Business

Children's

Computing

Earth Sciences

Economics

Educational

Engineering

English Language Teaching (ELT)

Environment

Family

Fiction

Finance

Geography

Home

Humanities

Industry

Information

Information Technology

Interdisciplinary Subjects

Language

Law

Leisure Interests

Literature

Mathematics

Medicine

Planning

Practical Interests

Reference

Science

Social Sciences

Sport

Technology

Travel

Veterinary Science


ABOUT US
About Us
Contact Us
Terms & Conditions

Item Details
Title: INDUSTRIAL GLOBAL BRAND LEADERSHIP: A CAPABILITIES VIEW
By: Michael B. Beverland, Julia Napoli, Professor Adam Lindgreen
Format: Paperback

List price: £2.50


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1902034473
ISBN 13: 9781902034478
Publisher: UNIVERSITY OF HULL, BUSINESS SCHOOL (HUBS)
Series: Research Memorandum No. 65
Pages: 32
Illustrations: 1 diagram, 3 tables
Publication: UK
Imprint: University of Hull, Business School (HUBS)
Returns: Non-returnable
Some other items by this author:
A STAKEHOLDER APPROACH TO CORPORATE SOCIAL RESPONSIBILITY
A STAKEHOLDER APPROACH TO CORPORATE SOCIAL RESPONSIBILITY
A STAKEHOLDER APPROACH TO CORPORATE SOCIAL RESPONSIBILITY
A STAKEHOLDER APPROACH TO CORPORATE SOCIAL RESPONSIBILITY
A STAKEHOLDER APPROACH TO CORPORATE SOCIAL RESPONSIBILITY
A STAKEHOLDER APPROACH TO CORPORATE SOCIAL RESPONSIBILITY (HB)
A STAKEHOLDER APPROACH TO MANAGING FOOD
A STAKEHOLDER APPROACH TO MANAGING FOOD
A STAKEHOLDER APPROACH TO MANAGING FOOD
A STAKEHOLDER APPROACH TO MANAGING FOOD (HB)
BRAND MANAGEMENT
BRAND MANAGEMENT
BRAND MANAGEMENT (HB)
BRAND MANAGEMENT (HB)
BRAND MANAGEMENT (HB)
BRAND MANAGEMENT (PB)
BUILDING BRAND AUTHENTICITY
BUILDING BRAND AUTHENTICITY
BUILDING BRAND AUTHENTICITY (HB)
BUSINESS STRATEGIES FOR SUSTAINABILITY (HB)
CONTEXTUAL EMBEDDEDNESS OF WOMEN''S ENTREPRENEURSHIP
CORPORATE SOCIAL RESPONSIBILITY (PB)
CORPORATE SOCIAL RESPONSIBILITY AT IKEA (PB)
DIGITAL SOCIAL RESPONSIBILITY (HB)
DO DIFFERENT MARKETING PRACTICES REQUIRE DIFFERENT LEADERSHIP STYLES? (PB)
HOW TO FAST-TRACK YOUR ACADEMIC CAREER - A GUIDE FOR MID-CAREER SCHOLARS
INDUSTRIAL MARKETING
INDUSTRIAL MARKETING (HB)
MANAGING MARKET RELATIONSHIPS
MANAGING MARKET RELATIONSHIPS
MANAGING MARKET RELATIONSHIPS
MARKET ORIENTATION
MARKET ORIENTATION
MARKET ORIENTATION
MARKET ORIENTATION
MARKET ORIENTATION
MARKET ORIENTATION (HB)
MARKETING (HB)
MEASURING AND CONTROLLING SUSTAINABILITY (HB)
MEMORABLE CUSTOMER EXPERIENCES
MEMORABLE CUSTOMER EXPERIENCES
MEMORABLE CUSTOMER EXPERIENCES
MEMORABLE CUSTOMER EXPERIENCES
MEMORABLE CUSTOMER EXPERIENCES
MEMORABLE CUSTOMER EXPERIENCES (HB)
NETWORK INNOVATION IN U.K. ETHNIC FRESH PRODUCE SUPPLY (PB)
PROJECTING AUTHENTICITY THROUGH ADVERTISING (PB)
REDESIGNING MANUFACTURING
REDESIGNING MANUFACTURING (HB)
REDUCING ON-GOING PRODUCT DESIGN DECISION-MAKING BIAS (PB)
RESEARCH QUALITY IN QUALITATIVE CASE STUDIES (PB)
SUPPLY CHAINS IN DISASTER RELIEF OPERATIONS (PB)
SUSTAINABLE ENTREPRENEURSHIP (HB)
SUSTAINABLE VALUE CHAIN MANAGEMENT
SUSTAINABLE VALUE CHAIN MANAGEMENT
SUSTAINABLE VALUE CHAIN MANAGEMENT
SUSTAINABLE VALUE CHAIN MANAGEMENT
SUSTAINABLE VALUE CHAIN MANAGEMENT
SUSTAINABLE VALUE CHAIN MANAGEMENT (HB)
THE CRISIS OF FOOD BRANDS
THE CRISIS OF FOOD BRANDS
THE CRISIS OF FOOD BRANDS
THE CRISIS OF FOOD BRANDS
THE CRISIS OF FOOD BRANDS
THE CRISIS OF FOOD BRANDS (HB)
THE NEW CULTURES OF FOOD
THE NEW CULTURES OF FOOD
THE NEW CULTURES OF FOOD
THE NEW CULTURES OF FOOD
THE NEW CULTURES OF FOOD
THE NEW CULTURES OF FOOD (HB)
VERY SHORT, FAIRLY INTERESTING AND REASONABLY CHEAP BOOK ABOUT BRAND MANAGEMENT
VERY SHORT, FAIRLY INTERESTING AND REASONABLY CHEAP BOOK ABOUT BRAND MANAGEMENT (HB)
WHY PASS ON VIRAL MESSAGES? BECAUSE THEY CONNECT EMOTIONALLY (PB)

TOP SELLERS IN THIS CATEGORY
The Social Business Imperative (Paperback)
By: Clara Shih
Pearson Education (US)
Our Price : £5.55
more details
The New Strategic Selling (Paperback)
By: Robert B. Miller, Stephen E. Heiman, Tad Tuleja
Kogan Page Ltd
Our Price : £26.99
more details
The Sales Acceleration Formula (Hardback)
By: Mark Roberge
John Wiley & Sons Inc
Our Price : £15.33
more details
Predictable Revenue (Paperback)
By: Aaron Ross, Marylou Tyler
Pebblestorm
Our Price : £10.76
more details
Cracking the Sales Management Code (Hardback)
By: Jason Jordan, Michelle Vazzana
McGraw-Hill Education - Europe
Our Price : £19.70
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing
 sales & marketing management


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

NEW
Illustrated Encyclopedia of Science
By: CLAUDIA MARTIN
add to basket

Fiction
Impossible Creatures
By: KATHERINE RUNDELL
add to basket

Fiction
Not for the Faint of Heart
By: LEX CROUCHER
add to basket

Fiction
Secret of Golden Island
By: NATASHA FARRANT
add to basket

Early Learning
Dictionary Story
By: SAM WINSTON
add to basket

Early Learning
Little Worried Caterpillar (PB)
By: CHRISTINE PYM
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
add to basket

Early Learning
Nutty Numbers
By: DR. SEUSS
add to basket

Picture Book
All the Things We Carry PB
By: HELEN DOCHERTY
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
add to basket

Picture Book
Animal Swim School
By: KATE PERIDOT
add to basket