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Item Details
Title: PROJECTING AUTHENTICITY THROUGH ADVERTISING
CONSUMER JUDGMENTS OF ADVERTISER'S CLAIMS
By: Michael B. Beverland, Professor Adam Lindgreen, Michiel W. Vink
Format: Paperback

List price: £2.50


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1906422060
ISBN 13: 9781906422066
Publisher: UNIVERSITY OF HULL, BUSINESS SCHOOL (HUBS)
Series: Research Memorandum No. 78
Pages: 29
Illustrations: 1 table
Publication: UK
Imprint: University of Hull, Business School (HUBS)
Returns: Non-returnable
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