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Item Details
| Title:
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BRIGHT MARKETING FOR SMALL BUSINESS
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| By: |
Robert Craven |
| Format: |
Electronic book text |
| List price:
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£8.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1780590865 |
| ISBN 13: |
9781780590868 |
| Publisher: |
CRIMSON PUBLISHING |
| Pub. date: |
3 June, 2011 |
| Edition: |
2nd edition |
| Series: |
Startups |
| Pages: |
176 |
| Description: |
A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. |
| Synopsis: |
Look at your business through the eyes of your customer.Why should people bother to buy from you when they can buy from the competition? And what makes your business different from the rest? As a small business owner these are questions you will have to be able to answer confidently and assertively to make your business a success. You probably won't be the person marketing the product, but you are the person who best understands your business and your sales proposition and you need to ensure your marketing activity is aligned to your business plan. Bright Marketing for Small Business understands this and gives company owners and directors confidence to implement a hooked up marketing plan from research to sales. Author Robert Craven helps you pinpoint: * Who you want to be communicating with (your target audience) * What method of communication is most suitable (email, letter, phone call, Twitter?) * What your message should be (your sales proposition) Remember, in today's increasingly competitive marketplaces, people have a choice. They can buy from the 'me too' mediocrity or they can buy from the market leaders. Whether you trade locally, regionally, nationally or internationally, Bright Marketing for Small Business helps you look at your business through the eyes of your customer and put yourself ahead of the competition. |
| Publication: |
UK |
| Imprint: |
Crimson Publishing |
| Returns: |
Non-returnable |
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