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Item Details
| Title:
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INVOLVING CUSTOMERS IN NEW SERVICE DEVELOPMENT
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| By: |
Bo Edvardsson (Editor), Peter Magnusson (Editor), Per Kristensson (Editor) |
| Format: |
Hardback |
| List price:
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£116.00 |
| Our price: |
£104.40 |
| Discount: |
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| You save:
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£11.60 |
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| ISBN 10: |
1860946690 |
| ISBN 13: |
9781860946691 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
IMPERIAL COLLEGE PRESS |
| Pub. date: |
13 October, 2006 |
| Series: |
Series on Technology Management 11 |
| Pages: |
332 |
| Description: |
Deals with how companies can involve customers in order to learn the field of service-based business development. This book presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. |
| Synopsis: |
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process. |
| Publication: |
UK |
| Imprint: |
Imperial College Press |
| Returns: |
Returnable |
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