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Item Details
| Title:
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THE IEBM ENCYCLOPEDIA OF MARKETING
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| By: |
Michael J. Baker (Editor) |
| Format: |
Hardback |
| List price:
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£110.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1861523041 |
| ISBN 13: |
9781861523044 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
3 April, 1999 |
| Edition: |
2nd Revised edition |
| Pages: |
928 |
| Description: |
This work is a guide to marketing thinking and practice, and brings together a collection of essays, integrating the respective elements of marketing into a unified field of study. Coverage includes: the nature and scope of marketing; the theoretical foundations; and marketing management. |
| Synopsis: |
This work is a guide to marketing thinking and practice. It brings together a collection of essays, integrating the respective elements of marketing into a unified field of study, and has been written by renowned international experts such as Gordon R. Foxall, John O' Shaughnessy, Philip Kotler, and Peter McGoldrick, amongst many others. Coverage includes: the nature and scope of marketing; the theoretical foundations; marketing management; the marketing mix; marketing in practice; special topics including TQM and green marketing. |
| Illustrations: |
110figs. |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |
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