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Item Details
| Title:
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THE IEBM ENCYCLOPEDIA OF MARKETING
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| By: |
Michael J. Baker (Editor) |
| Format: |
Paperback |
| List price:
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£49.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1861526350 |
| ISBN 13: |
9781861526359 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
7 September, 2000 |
| Edition: |
2nd New edition of Revised edition |
| Series: |
International encyclopedia of business & management |
| Pages: |
880 |
| Description: |
This collection of essays offers a comprehensive guide to marketing thinking and practice and integrates the respective elements of marketing into a unified field of study. Topics covered include; the nature and scope of marketing; the theoretical foundations; and marketing management. |
| Synopsis: |
This collection of essays offers a comprehensive guide to marketing thinking and practice and integrates the respective elements of marketing into a unified field of study. Topics covered include; the nature and scope of marketing; the theoretical foundations; marketing management; the marketing mix; marketing in practice; and special topics including TQM and green marketing. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |
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