| Title:
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THE INTERNATIONALIZATION OF THE FIRM
A READER |
| By: |
Peter J. Buckley, Pervez N. Ghauri |
| Format: |
Paperback |
| List price:
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£75.99 |
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| ISBN 10: |
1861524013 |
| ISBN 13: |
9781861524010 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
15 September, 1998 |
| Edition: |
2nd Revised edition |
| Pages: |
440 |
| Description: |
A collection of articles on international business with particular reference to the experience of large European and American multinationals in Europe, Japan and the developing countries. |
| Synopsis: |
The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business. |
| Illustrations: |
black & white illustrations |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |