| Title:
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INTERNATIONAL MARKETING AND PURCHASING
FROM MARKETING-MIX TO RELATIONSHIPS AND NETWORKS |
| By: |
S. Tamer Cavusgil, Pervez N. Ghauri (Editor) |
| Format: |
Hardback |
| List price:
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£107.99 |
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| ISBN 10: |
0762303182 |
| ISBN 13: |
9780762303182 |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
21 January, 2000 |
| Series: |
Advances in International Marketing 9 |
| Pages: |
356 |
| Description: |
Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing. |
| Synopsis: |
The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory. |
| Publication: |
US |
| Imprint: |
JAI Press Inc. |
| Returns: |
Non-returnable |