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Item Details
Title: EXPLAINING CAMERON'S COMEBACK
By: Robert Worcester, Robert Mortimore, Paul Baines
Format: Hardback

List price: £20.00
Our price: £14.60
Discount:
27% off
You save: £5.40
ISBN 10: 1908041277
ISBN 13: 9781908041272
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: INDIEBOOKS
Pub. date: 5 January, 2016
Series: Explaining... British General Elections 5
Pages: 304
Description: Analyses hundreds of surveys and focus groups run by Ipsos MORI to make sense of the 2015 election campaign from the voter's perspective: what they really thought of Cameron and Miliband; why it made sense to go negative in the campaigning despite voters' claimed dislike of it; and why the pundits read the polls wrong.
Synopsis: Explaining Cameron's Comeback uses expert analyses of hundreds of surveys and focus groups run by Ipsos MORI to make sense of the 2015 election campaign from the voters perspective: What we really thought of Cameron and Miliband; how Dave won and why Ed did not; why it made sense to go negative; and why the pundits read the polls wrong. They also show what the 2015 election result means for the next five years of British politics, from the European Referendum and Jeremy Corbyn's Labour party, to the implications for the 2020 election.
Publication: UK
Imprint: IndieBooks
Returns: Returnable
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