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Item Details
Title:
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CONTEMPORARY STRATEGIC MARKETING
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By: |
Ross Brennan, Paul Baines, Paul Garneau |
Format: |
Paperback |

List price:
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£59.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0230507204 |
ISBN 13: |
9780230507203 |
Publisher: |
PALGRAVE MACMILLAN |
Pub. date: |
12 October, 2007 |
Edition: |
2nd ed. 2007 |
Pages: |
488 |
Description: |
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. |
Synopsis: |
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/ |
Illustrations: |
488 p. |
Publication: |
UK |
Imprint: |
Palgrave Macmillan |
Returns: |
Non-returnable |
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