 |
|
|
Item Details
| Title:
|
CONTEMPORARY STRATEGIC MARKETING
|
| By: |
Ross Brennan, Paul Baines, Paul Garneau |
| Format: |
Hardback |
| List price:
|
£79.00 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0333981189 |
| ISBN 13: |
9780333981184 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
3 October, 2002 |
| Pages: |
400 |
| Description: |
This text in strategic marketing has a combination of text, case studies and readings. A comprehensive lecturers' website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory. |
| Synopsis: |
In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates. It provides students with the solid intellectual foundations they need through comprehensive coversage of the traditional and contemporary elements of strategic marketing. Through original readings taken from the work of leading thinkers in the field and fifteen practical case studies it encourages the student to engage with real strategic marketing decisions.Contemporary Strategic Marketing:* is an extremely fluent, highly readable and effective text designed to engage and excite students about the challenges of strategic marketing* offers a unique combination of text, case studies and readings, making this a complete course companion* highlights the lastest innovations and current debates in the field, including the use of the Internet, relationship marketing strategies and value-based marketing |
| Illustrations: |
400 p. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|