| Title:
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VALUING CUSTOMER ENGAGEMENT
STRATEGIES TO MEASURE AND MAXIMIZE PROFITABILITY |
| By: |
V. Kumar |
| Format: |
Paperback / softback |
| List price:
|
£27.99 |
| Our price: |
£23.09 |
| Discount: |
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| You save:
|
£4.90 |
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| ISBN 10: |
3031432983 |
| ISBN 13: |
9783031432989 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
20 February, 2024 |
| Edition: |
2nd ed. 2024 |
| Series: |
Palgrave Executive Essentials |
| Pages: |
280 |
| Description: |
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. |
| Illustrations: |
14 Illustrations, color; 48 Illustrations, black and white; XXVIII, 280 p. 62 illus., 14 illus. in color. |
| Returns: |
Returnable |