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Item Details
| Title:
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MARKETING RESEARCH
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| By: |
David A. Aaker, V. Kumar, Robert P. Leone |
| Format: |
Paperback |
| List price:
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£179.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1118977920 |
| ISBN 13: |
9781118977927 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
26 January, 2016 |
| Edition: |
12th Revised edition |
| Pages: |
760 |
| Description: |
Marketing Research prepares marketing students to make data driven business decisions. |
| Synopsis: |
Marketing Research prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro framework to help students understand the big picture. |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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