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Item Details
Title: ESSENTIALS OF MARKETING RESEARCH
By: V. Kumar, David A. Aaker, George S. Day
Format: Hardback

List price: £52.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0470052023
ISBN 13: 9780470052020
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 10 March, 2006
Edition: 2nd Revised edition
Synopsis: Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. * Discussion on how to apply marketing research in various marketing applications is presented.
Publication: US
Imprint: John Wiley & Sons Inc
Returns: Non-returnable
Some other items by this author:
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BRAND EQUITY & ADVERTISING
BRAND EQUITY & ADVERTISING
BRAND EQUITY & ADVERTISING (HB)
BRAND EQUITY AND ADVERTISING (HB)
BRAND EQUITY AND ADVERTISING (PB)
BRAND LEADERSHIP
BRAND LEADERSHIP (PB)
BRAND LEADERSHIP (PB)
BRAND PORTFOLIO STRATEGY
BRAND PORTFOLIO STRATEGY (HB)
BRAND RELEVANCE
BRAND RELEVANCE
BRAND RELEVANCE
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BUILDING STRONG BRANDS
BUILDING STRONG BRANDS
BUILDING STRONG BRANDS (PB)
BUILDING THE BRAND-DRIVEN BUSINESS
BUILDING THE BRAND-DRIVEN BUSINESS (HB)
CELLULAR POLYMERS (PB)
CLUSTERS AND FULLERENES (HB)
CONDUCTING ORGANIC MATERIALS AND DEVICES (HB)
CONSUMERISM, 4TH ED. (PB)
CUSTOMER ENGAGEMENT MARKETING (HB)
CUSTOMER LIFETIME VALUE (PB)
CUSTOMER RELATIONSHIP MANAGEMENT (HB)
CUSTOMER RELATIONSHIP MANAGEMENT (HB)
CUSTOMER RELATIONSHIP MANAGEMENT (PB)
CUSTOMER RELATIONSHIP MANAGEMENT (PB)
DESIGN OF A LOW COST WIRELESS SENSOR NETWORK
DEVELOPING BUSINESS STRATEGIES (HB)
DEVELOPING BUSINESS STRATEGIES (HB)
ELECTRONIC AND THERMAL PROPERTIES OF SEMICONDUCTORS
ESSENTIALS OF MARKETING RESEARCH
ESSENTIALS OF MARKETING RESEARCH (HB)
ESSENTIALS OF MARKETING RESEARCH (HB)
FRONTIERS IN MATERIALS MODELLING AND DESIGN (HB)
GLOBAL MARKETING RESEARCH (PB)
HANDBOOK OF RESEARCH ON CUSTOMER EQUITY IN MARKETING (HB)
HELMINTH ZOONOSES (HB)
HELMINTH ZOONOSES (PB)
INNOVATE TO GROW
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INTELLIGENCE IN A SMALL MATERIALS WORLD (PB)
INTELLIGENT MARKETING
INTERNATIONAL MARKETING RESEARCH
LABORATORY MANUAL OF MICROBIOLOGY (HB)
LECTURES ON METHODS OF ELECTRONIC STRUCTURE CALCULATIONS (PB)
LEGENDS IN MARKETING: GEORGE S. DAY (HB)
MANAGING BRAND EQUITY
MANAGING BRAND EQUITY (HB)
MANAGING CUSTOMERS FOR PROFIT
MARKENRELEVANZ (HB)
MARKET DRIVEN STRATEGY (HB)
MARKET DRIVEN STRATEGY (PB)
MARKETING PUBLIC TRANSIT (HB)
MARKETING RESEARCH
MARKETING RESEARCH
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH 10TH EDITION WITH SPS (HB)
MARKETING RESEARCH 7E WITH SPSS 11 AND STUDENT SURVEY SET (HB)
NURSERY AND PLANTATION PRACTICES IN FORESTRY (PB)
PERIPHERAL VISION (HB)
POROUS CELLULAR AND MICROCELLULAR MATERIALS - 2000
PROFITABLE CUSTOMER ENGAGEMENT
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PROFITABLE CUSTOMER ENGAGEMENT (HB)
SEE SOONER, ACT FASTER (HB)
SPANNING SILOS (HB)
STATISTICAL METHODS IN CUSTOMER RELATIONSHIP MANAGEMENT
STATISTICAL METHODS IN CUSTOMER RELATIONSHIP MANAGEMENT
STATISTICAL METHODS IN CUSTOMER RELATIONSHIP MANAGEMENT
STATUS OF OTHER BACKWARD CLASSES IN INDIA (HB)
STRATEGIC MARKET MANAGEMENT
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
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STRATEGIC MARKET MANAGEMENT (PB)
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STRATEGIC MARKET MANAGEMENT 8TH EDITION (PB)
STRATEGIC MARKETING MANAGEMENT (PB)
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THE MARKET DRIVEN ORGANIZATION
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THEORY OF MACHINES
THREE THREATS TO BRAND RELEVANCE
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TRANSFORMATIVE MARKETING
TREMATODE INFECTIONS AND DISEASES OF MAN AND ANIMALS (HB)
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WHARTON ON DYNAMIC COMPETITIVE STRATEGIES (HB)
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WHARTON ON MANAGING EMERGING TECHNOLOGIES (HB)
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