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Item Details
| Title:
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INTERNATIONALE MARKETING-POLITIK
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| By: |
Ralph Berndt, Claudia Fantapie Altobelli, Matthias Sander |
| Format: |
Paperback |
| List price:
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£36.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3540633227 |
| ISBN 13: |
9783540633228 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
10 October, 1997 |
| Edition: |
1997 ed. |
| Pages: |
470 |
| Synopsis: |
Dieses Buch bietet sowohl Studierenden als auch Praktikern eine fundierte und ausfuhrliche Darstellung internationaler Marketing-Politik. Fur die internationalen Basisstrategien "Standardisierung" und "Differenzierung" werden die Einsatzmoglichkeiten aller Marketing-Instrumente im Detail erortert. Verhaltenswissenschaftliche, informationswirtschaftliche und methodische Grundlagen wurden angemessen eingearbeitet. Bei der Entwicklung internationaler Marketing-Ansatze wurden die aktuellen Rahmenbedingungen der Wirtschaft konsequent beachtet." |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Returnable |
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