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Item Details
| Title:
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INTERNATIONALES MARKETING-MANAGEMENT
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| By: |
Ralph Berndt, Claudia Fantapie Altobelli, Matthias Sander |
| Format: |
Paperback |
| List price:
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£37.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3642126901 |
| ISBN 13: |
9783642126901 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
8 September, 2010 |
| Edition: |
4th ed. |
| Pages: |
578 |
| Synopsis: |
Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Prakti-ker. Es behandelt ausfuhrlich das strategische internationale Marketing, den inter-nationalen Einsatz des Marketing-Instrumentariums, das internationale Marketing-Controlling, die internationale Marketing-Organisation sowie das Human Resource Management in international tatigen Unternehmen. Auch die Marktforschung auf internationalen Markten wird berucksichtigt. Gestutzt werden die Ausfuhrungen durch aktuelle Daten zu den Rahmenbedingungen auf internationalen Markten. Empirische Befunde sowie eine Vielzahl von Praxisbeispielen untermauern die theoretischen Aussagen." |
| Illustrations: |
black & white illustrations, black & white tables, figures, bibliography |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Returnable |
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