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Your search for "
SERIES like 'Irwin Marketing' " has
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31 results.
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Services Marketing: Integrating Customer Focus Across the Fi...(Hardback)
McGraw-Hill Inc.,US
Published:
01/04/2017
Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. This book introduces readers to the vital role that service...
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£242.96 |
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Out of Print
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Marketing Strategy: A Decision Focused Approach(Paperback)
McGraw Hill Higher Education
Published:
01/03/2013
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This tex...
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£147.86 |
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Our Price:
£133.07
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Essentials of Marketing Research(Paperback)
McGraw Hill Higher Education
Published:
01/10/2012
Gives students a strong command of market research principles, while being short enough to use alongside cases or projects. This title takes an application-oriented approach, providing students with...
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Advertising and Promotion: An Integrated Marketing Communica...(Hardback)
McGraw Hill Higher Education
Published:
01/03/2014
To understand the role of advertising and promotion in today's business world, one must recognise how a firm can use all the promotional tools to communicate with its customers. This edition, with i...
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Basic Marketing(Hardback)
A Marketing Strategy Planning Approach
McGraw Hill Higher Education
Published:
01/04/2013
Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This book shows how to make marketing decisions ...
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Product Design and Development(Hardback)
McGraw-Hill Inc.,US
Published:
01/05/2015
Provides step-by-step design and development methods. This book employs detailed industrial examples to illustrate the key ideas. It also treats contemporary design and development issues such as id...
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Services Marketing(Hardback)
Integrating Customer Focus Across the Firm
McGraw Hill Higher Education
Published:
01/04/2012
Written for students and businesspeople who recognise the vital role that services play in the economy and its future, this book focuses on knowledge needed to implement service strategies for compe...
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Looseleaf for Essentials of Marketing Research(Paperback)
McGraw-Hill Inc.,US
Published:
01/11/2016
Offers a concise review of a broad variety of marketing research topics. This book presents an application-oriented approach that equips students with tools and skills necessary to solve business pr...
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Consumer Behavior: Building Marketing Strategy(Hardback)
McGraw Hill Higher Education
Published:
01/10/2015
Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, ...
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Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
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All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
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