pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: MARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH
By: John W. Mullins, Orville C. Walker
Format: Paperback

List price: £212.27
Our price: £191.04
Discount:
10% off
You save: £21.23
ISBN 10: 0078028795
ISBN 13: 9780078028793
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 March, 2012
Edition: 8th Revised edition
Series: Irwin Marketing
Pages: 576
Synopsis: The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions -- both good and not-so-good -- from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
US Grade: College Freshman
Illustrations: colour illustrations
Publication: US
Imprint: McGraw Hill Higher Education
Returns: Returnable
Some other items by this author:
BORN AGAIN
DIVINING ROD: ITS HISTORY, TRUTHFULNESS AND PRACTICAL UTILITY (1927) (PB)
FREE LIBRARIES AND NEWSROOMS
GETTING TO PLAN B
GETTING TO PLAN B (HB)
MARKETING MANAGEMENT (HB)
MARKETING MANAGEMENT (PB)
MARKETING MANAGEMENT (PB)
MARKETING MANAGEMENT (PB)
MARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH (PB)
MARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH (PB)
MARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH (PB)
MARKETING PLANNING MANAGEMENT CUSTOM
MARKETING STRATEGY
MARKETING STRATEGY
MARKETING STRATEGY (HB)
MARKETING STRATEGY (HB)
MARKETING STRATEGY (PB)
MARKETING STRATEGY (PB)
MARKETING STRATEGY (PB)
MARKETING STRATEGY (PB)
MARKETING STRATEGY (PB)
MARKETING STRATEGY: A DECISION FOCUSED APPROACH
MARKETING STRATEGY: A DECISION FOCUSED APPROACH (PB)
MARKETING STRATEGY: A DECISION-FOCUSED APPROACH (PB)
MULTI PACK: EURO DEFINITIVE BUSINESS PLAN WITH NEW BUSINESS ROAD TEST (PB)
NEW BUSINESS ROAD TEST (PB)
NEW BUSINESS ROAD TEST (PB)
THE CUSTOMER-FUNDED BUSINESS
THE CUSTOMER-FUNDED BUSINESS
THE CUSTOMER-FUNDED BUSINESS (HB)
THE NEW BUSINESS ROAD TEST
THE NEW BUSINESS ROAD TEST
THE NEW BUSINESS ROAD TEST (PB)
THE NEW BUSINESS ROAD TEST (PB)
THE NEW BUSINESS ROAD TEST (PB)

TOP SELLERS IN THIS CATEGORY
Go-Givers Sell More (Paperback)
Penguin Books Ltd
Our Price : £8.02
more details
The Effortless Experience (Paperback)
Penguin Books Ltd
Our Price : £12.40
more details
The 22 Immutable Laws Of Marketing (Paperback)
Profile Books Ltd
Our Price : £7.29
more details
Building a Storybrand (Paperback)
Thomas Nelson Publishers
Our Price : £10.94
more details
Perennial Seller (Paperback)
Profile Books Ltd
Our Price : £8.02
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 






Early Learning
Little Worried Caterpillar (PB) Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
add to basket

Early Learning
add to basket

Picture Book
All the Things We Carry PB What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
add to basket