 |
|
|
Item Details
| Title:
|
SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
|
| By: |
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| Format: |
Hardback |
| List price:
|
£242.96 |
| Our price: |
£218.66 |
| Discount: |
|
| You save:
|
£24.30 |
|
|
|
|
|
| ISBN 10: |
0078112109 |
| ISBN 13: |
9780078112102 |
| Availability: |
Publisher out of stock. This item may be subject to delays or cancellation.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 April, 2017 |
| Edition: |
7th Revised edition |
| Series: |
Irwin Marketing |
| Pages: |
672 |
| Description: |
Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. This book introduces readers to the vital role that services play in the economy and its future. It also incorporates company examples and strategies for addressing issues in every chapter. |
| Synopsis: |
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. |
| US Grade: |
College Freshman |
| Publication: |
US |
| Imprint: |
McGraw-Hill Inc.,US |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|